Why is a “no bra” a big deal with men?

Because women made it be a big deal.

There was a time when women went bare-breasted, but then they protested - "cover the nipple"

And then men said, "ok, whatever you say"

And then women said "one more thing, our breasts are more precious than your chest. No touchy, no lookie"

Men "ugh fine, if that's what makes you happy. I just wish to be the man you think makes you happy"

Fast forward to a few hundred years and now women are like "free the nipple, you oppressors. Men cheat and women breasts samesies "

And then men again said "fine, blame it on me, do whatever you want. I just seek your approval. Though does this mean I can look at your breasts and punch them like I punch my buddies' chest? "

Women: " ugh pig. Breasts precious"

Men: "I give up. Whatever. as long as I get sex "

Even when I was in college, if a girl wore no bra, or showed "excessive" cleavage (which is subjective) , it was always other girls who shamed her and policed, while the guys would take a quick glance, appreciate what they see, or just ignore completely.

And in this society where gynocentrism has always been the norm, men would just follow the rules set by women silently and slowly from behind the curtains - a little push at a time, consistently.

As per some historical records, it was women, queens of the Victorian era, that imposed their own sense of prudishness onto the general public that lead to tabooing of bare breasts.

So yes, wherever a woman goes, man does follow. And men are always conditioned by women themselves to what to think of women and their sexuality.

If a man tells you to cover up, it's because that's how he was conditioned to behave by women and was taught that somehow it makes him manly and desirable.

If he tells you to strip down, again female-controlled male conditioning into believing that it makes them progressive and desirable.

And throughout my life, I've heard and been exposed to both the contrasting sides of arguments and conditioning by women.

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Above: Bella Hadid— super successful American model—going braless.

Question answered: Why is a “no bra” a big deal with men?

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Because now, for the first time since the 1920s, men can finally get a real glimpse of what’s behind the curtain that typically conceals the most prominent part of a woman’s external sexual anatomy—her breasts.

In the early 2000s Jennifer Aniston sent shock waves throughout the media for showing her nipples on the TV series “Friends” even though she was actually wearing a bra. Women were aghast but men couldn’t keep their eyes away from her.

What was the big deal at the time?

Well, look back to the middle of the 20th century when women’s breasts were hidden under bras that not only completely concealed them but even changed their shape.

Stars like Jayne Mansfield, Marilyn Monroe and Elizabeth Taylor in the mid-1950s wore bullet bras that gave men the impression that women’s breasts were shaped like giant pyramids. This fashion trend drew a lot of attention to women’s breasts and transformed them into highly erotic visual elements in the media.

Naturally, fashion designers and movie producers took advantage of this erotic sensation and found that they could make some serious money by pushing it even further by having stars and celebrities wear clothing that showed off a woman’s breasts without covering them up at all.

Movie stars like Natalie Wood wore cleavage-revealing dresses which pushed the look even further, tantalizing both men and women—each for different reasons.

This naturally created a lot of competition among women when it became pretty clear that getting this much attention from both men and women would boost their sex appeal. Some people blame the fashion designers for this trend; others say it happened because showing women’s breasts boosted box office receipts in the cinemas.

Eventually, the inevitable happened. Celebrities like Miley Cyrus and Britney Spears stopped wearing bras altogether. Their fans cheered them on and their music videos topped the charts. Younger guys ate it up big time. Now—finally—they could see a woman’s nipples in public unencumbered by a bra.

And then, finally the look went mainstream and celebrities all over the world stopped wearing bras. Men flooded their social media photos with likes, which lead to magazine interviews and starring roles in movies and television series.

Above: La La Land's Emma Stone receives a win for Outstanding Performance by a Female Actor in a Leading Role. This photo was taken at her acceptance speech at the 23rd Annual SAG Awards.

Many men went wild when women finally ditched wearing bras altogether. Seeing a woman’s nipples on film, TV, and in public felt like one of the most intimate experiences possible for men who—from the time of adolescence—adored the look and feel of a woman’s breasts. Now they were in plain sight.